Logo Usage & Restrictions
The preferred approach is to use the full color 995Hope logo. Our logo speaks to 995Hope’s mission of financial health for all. Below you can find examples of how to use our logo and icon on different backgrounds.
Spacing around the full logo should be at least the height of the smaller text in the logo. Elements such as text, rules, borders, illustrations, photographs (when not used as a background) and trim edges should not extend into this spacing.
Minimum width of the logo should never be scaled smaller than 1.25”.
Minimum width of the icon should never be scaled smaller than .5”.
Do not flip or change the colors of the logo/icon.
Do not stretch or condense.
Color Palette
Based on Web Content Accessibility Guidelines (WCAG 2.0), the criteria for level AA requires a contrast ratio of at least 4.5:1 for normal text and 3:1 for larger text, greater than 24px or 19px and bold. The web accessible combination chart provides approved brand color combinations that meet WCAG 2.0 level AA standards. This quick-reference chart shows which colors provide enough contrast to be used as text against a light background, and which colors don’t have enough contrast to be readable as text but could be used as a background.
Primary Palette
The primary palette may be used extensively both for headlines, body copy, large areas of color and as accent colors.
#002E5B
Aa
75%
Aa
50%
Aa
25%
Aa
#FBBA42
Aa
75%
Aa
50%
Aa
25%
Aa
#808080
Aa
75%
Aa
50%
Aa
25%
Aa
#F6F6F6
Aa
75%
Aa
50%
Aa
25%
Aa
Aa: approved ADA color contrast in conjunction to background color.
Secondary Palette
The secondary palette complements the primary palette, providing additional range to the brand experience. They work well as accent colors for borders or rules, and as backgrounds behind typography or graphics, but should never replace the primary palette as the main color(s) of a design.
** Secondary colors should never replace the primary palette as the main color(s) of a design. **
#A12A2E
Aa
75%
Aa
50%
Aa
25%
Aa
#3E96B4
Aa
75%
Aa
50%
Aa
25%
Aa
#EB7125
Aa
75%
Aa
50%
Aa
25%
Aa
Aa: approved ADA color contrast in conjunction to background color.
Typography
We’re using two fonts across our platforms: Open Sans and Montserrat. Because of its clean lines and crisp angles, it adheres to our ADA compliant standards from desktop to mobile.
We’ll incorporate custom modifications to these typefaces where an artful touch is needed.
MONTSERRAT
Montserrat is an impactful typeface. Its condensed appearance serves well as headlines, and Calls to Action (ex: buttons). Light 300, Light 300 Italic, Semi-bold 600, Semi-bold 600 Italic, Bold 700, Bold 700 Italic.
OPEN SANS
Open Sans is our most versatile typeface, mostly used for body copy with special treatments: Regular 400, Regular 400 Italic, Semi-bold 600, Semi-bold 600 Italic, Bold 700, Bold 700 Italic.
HEADLINE
SUB HEADLINE
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adipiscing elit. Pellentesque imperdiet dolor.
Etiam sed fermentum dui. A ipsum eros.
NFCC
CERTIFIED
EXPERTS
Visual
We serve the needs of consumers under financial stress through the HOPE™ Hotline, and help homeowners improve their chances of success after receiving a mortgage modification in our Post Modification program.
Our unique and individualized counseling models are tailored to your situation
Examples
Buttons & Links
Buttons are designed with focus on ADA: high contrast, clean font, adaptable to dark or light backgrounds.
Primary Buttons
Icons & Symbols
995Hope utilizes Google’s Material Icons and Material Symbols.
The 995Hope Voice
Working with 995Hope homeowners receive free one-on-one, confidential and comprehensive financial and foreclosure prevention education
We share real stories from those we serve to communicate the difference 995Hope has made in people’s lives. Our brand voice uses clear and concise language that is accessible and easy to understand, as well as inclusive and respectful of diversity.
Empathetic
Your call will be answered by a caring, compassionate expert who understands that financial hardships happen to good people.
Compassionate
Whatever it is that you dream about doing in your life, and however your financial situation stacks up, our kind, professional counselors are ready to support you.
Nonjudgmental
Regardless of your financial situation, our counselors are here to help. Reach out today. Our financial counselors can help find a solution that works best for you.